This project is a social awareness campaign that aims to preserve public properties, by raising people awareness of it's importance, and using it in a proper way. Also, it helps in raising people behaviors and belonging to public properties as belonging to their personal / private things. finally, making this country more flourishing with its neat assets, to grab their attention to preserve those properties.
Logo Inspiration
Posters
The main concept behind the posters is “ الي مترضهوش لبيتك مترضهوش لبلدك “ by mixing two scenes one in the street with vandalized property and the other in home. This mixture helps in telling people not to vandalize in streets as they do not vandalize in home, because the street is also their home.
Electives
Giveaways
Radio Ad.
The main concept behind this Ad. is to remind people of the importance of public properties while riding public transportation to preserve them as they preserve their personal / private things.
TV Ad.
The main concept behind this TV Ad.is to remind people of the streets that they vandalize it on daily biases when they throw garbage.
Final Banner
